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Case Study: Welwyn Garden City Light up Christmas with Interactive Trail

Welwyn Garden City BID placed eight breathtaking Christmas light installations across the City Centre to welcome shoppers into the area. Each installation had a QR code that participants could scan using technology built into the LoyalFree app.

Every interaction provided a chance to win one of many prizes and participants were encouraged to complete the trail, view all the installations and vote for their favourite. The Trail was live for two months over the Christmas period to ensure plenty of time for visitors and locals to enjoy the spectacular display.

Partnered with a hashtag to generate social media content, #WGCXmas2020, the trail has been viewed on the LoyalFree app over 2,800 times, received 133 votes and collected an incredible 1,973 scans so far.

The app also offers exclusive deals and vital information for the area and is used by over 2,000 locals and visitors. Furthermore, the area is now beginning to launch an ecommerce offering for the area on the LoyalFree Marketplace, providing a lifeline to businesses during the pandemic.

Sophie Hainsworth, CEO & Co-Founder of the LoyalFree app commented “Interactive trails provide safe and fun experiences across the high streets during this difficult time. We can’t wait to see more of these benefit our partners as 2021 continues and to bring more smiles to the public.”

To read more about Christmas trails click here