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Scotland’s Improvement Districts: Online Training Seminars Spring 2019

Scotland’s Improvement Districts is offering a series of three free live webinars for Improvement District management and associated staff on key aspects of local media, political and online communications strategies.

The training will be delivered by Message Matters, a leading Scottish strategic communications and political relations firm.

A description of each seminar can be read below. Please book by email to Elaine Bone at elaine@improvementdistricts.scot, indicating which seminar(s) you wish to participate in.  Webinar access details will then be shared.

Please see below for a description of each webinar:

Engaging Your Local Media

14 March 2019 | 10:30-11:30 | Online seminar

In spite of declining trends in national newspapers, local newspapers remain popular with local people. As such, engaging with your local newspapers is an important way to get your message out and shape sentiment around your organisation.

In this session, we look at how Improvement Districts can develop effective local media strategies, including creating strong local people-based content and building effective relationships with local journalists. The session also discusses some tips and advice on how to respond in crisis situations.

It will involve some practical exercises and a more substantial session outline will be issued to participants in advance.

The training will be delivered by Message Matters, a leading Scottish strategic communications and political relations firm.

Making the Most of Social Media

18 April 2019 | 10:30-11:30 | Online seminar

The smartphone revolution has fundamentally changed how people access information, with most of us increasingly reverting to the online space to do so.

This session provides Improvement Districts with tips, advice and practice sessions on how to successfully develop and deliver an effective social and digital media strategy, as well has how to respond online in a crisis situation.

It will involve some practical exercises and a more substantial session outline will be issued to participants in advance.

The training will be delivered by Message Matters, a leading Scottish strategic communications and political relations firm.

Engaging Local Politicians

23 May 2019 | 10:30-11:30 | Online seminar

Locally elected politicians are powerful influencers in local communities. They can be a source of support and help, and they have a mandate to hold local service providers accountable for their performance. Working closely and constructively with them is important for any organisation doing work in their local area.

In this session, we consider how best to engage with local politicians both proactively and reactively, and a more substantial session outline will be issued to participants in advance.

The training will be delivered by Message Matters, a leading Scottish strategic communications and political relations firm.