A video campaign showcasing all that Nairn has to offer in the run up to Christmas has been created with the aim of encouraging people to shop locally.
Dozens of Nairn businesses will be in the spotlight in one feature advert [watch on Facebook here], and several smaller films will be created to get the message across that the seaside town has everything you need to have a merry Christmas.
The main film has been commissioned by Nairn BID with the team there pulling together the smaller films themselves.
And the initiative even attracted the attention of STV who ran a news story about the advert.
The films have been put in place as a strategy to support the local businesses through this tough trading time and will be run on social media.
Due to restrictions surrounding the coronavirus pandemic Nairn BID has been unable to stage any events this year including the hugely popular Christmas lights switch on.
However, Nairn BID hopes the other strategies they are putting in place will help give the local economy a boost.
Lucy Harding, manager of Nairn BID said: “We are absolutely thrilled with the main video and are currently working on the smaller videos. They really do put Nairn and our fantastic businesses in the spotlight and show that we have such a vibrant and varied offering.
“The main film features numerous businesses and highlights what a fabulous business community we have. The business owners themselves really stepped up and we were pleased to get such a positive reaction from them. It was important for us to not only focus on the product, but the people behind the businesses as well, as people buy from people and if it wasn’t for these business owners being so creative and in this difficult time, adaptable, we wouldn’t have such a great offering.”
Lucy added: “We are so disappointed that we cannot go ahead with the Christmas lights switch on this year in the way that we did last year, but it’s just not responsible to do so at this time. However, we are working with Highland Council to get the lights turned on earlier than usual to bring a bit of festive cheer to the town. This will be done quietly and discreetly and we hope that the businesses and the people of Nairn who always come out in force, understand why we must take this course of action.
“Our appeal now to the people of the town, put simply, is to get out and about and take a good look around at all the different businesses and to shop locally, as some livelihoods really will depend on it.”
The films are being launched on Nairn BID’s social media from November 2.
Source and image credit: Nairn Connects
