Clever marketing that taps into support local sentiment through multi-business gift card programmes has driven record sales for the Aberdeen Gift Card since it launch in late November 2020 making it one of the fastest growing schemes in the UK.
And with Mother’s Day on the horizon the Aberdeen Gift Card is a great way to not only show your mum how much you love her but to support local jobs and businesses in the city.
Launched in late November, Aberdeen Inspired are promoting the card as the perfect Mother’s Day gift for mums to spend when the city reopens for business. They are also running a competition with the Evening Express with daily ‘Instant Win’ prizes including £500 of gift cards, meals at city restaurants and pamper hampers and styling appointments.
Commenting on the scheme Adrian Watson, Chief Executive of Aberdeen Inspired said “The Aberdeen Gift Card has proven hugely popular since it’s launch late last year. It will encourage people back into the city to spend with local business, big and small, therefore supporting local jobs and the local economy.
“It’s vital that we do all that we can to help business recover from the devastating economic impact of the pandemic and the gift card is just one example of what Aberdeen Inspired are doing to support local jobs and the local economy. On average people spend 40% more than the value on their card when they come to redeem it so with around £200k of sales to date consumers would likely be contributing a further £80k to the local economy.
“A unique aspect of our gift card is that it can be spent in person with over 170 local businesses from retail to relaxation and everything in between, so it offers Mum’s real choice on what to spend their gift card on.”
Councillor Marie Boulton, Aberdeen City Council’s culture spokesperson, said: “This is a fantastic opportunity, giving you the chance to win a slice of Aberdeen’s unique offering. Looking ahead to brighter times there is something for everyone, with a range of businesses involved, from culture venues to hospitality and retail. It is important in this challenging climate that we all support local business and the wider community.”
Jamie Wishart, Head of Branch for John Lewis Aberdeen who are one of the hundreds of businesses supporting the gift card added “The Aberdeen Gift Card an important product in helping to encourage people back into our store when it is safe to reopen. We are delighted to support the mothers day marketing promotion with some unique gifts such as a Personal Styling appointment, Home design appointment and a Pamper Hamper up for grabs.”
Ambitious sales targets have been set for the gift card and alongside its planned marketing campaigns which focus on city centre experiences, themes and key moments of celebration throughout the year Aberdeen Inspired will also be actively approaching city employers to encourage them to choose the gift card as a staff reward when looking for ways to say thank you to their employees.
The Aberdeen Gift card can be bought online for amounts from £5 to £500 at aberdeengiftcard.com