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Improvement districts urged to champion Scotland Loves Local campaign

Improvement districts across Scotland are being urged to lead the line in championing the cry for people across the country to choose local.

The Scotland Loves Local campaign is encouraging people in every community to help build a better future for their area by getting behind businesses close to them.

And the team behind it hope to work alongside improvement districts so that their members – and their wider economy – can benefit from the call to action.

Editable and standalone social media promotional material has been shared with improvement districts to support them in spreading the word among their networks, using the hashtags #ScotlandLovesLocal and #ChooseLocal.

Anyone who did not receive the asset pack can download the materials here.

BIDs which would like to find out more about how they could become involved – or would like to share ideas or promote the work they are doing – can email

Members of Scotland’s Improvement Districts have played a pivotal part in promoting the Scotland Loves Local message since the campaign’s launch in 2020.

While born as the nation emerged from the first Covid-19 lockdown, it has evolved into a campaign for longer-term good – encouraging people to make the places they live better by supporting the people and businesses around them.

Supported by the Scottish Government and spearheaded by Scotland’s Towns Partnership (STP) – which is also the organisation behind Scotland’s Improvement District – Scotland Loves Local aims to make communities stronger through grassroots action.

STV weatherman and presenter Sean Batty is the campaign ambassador for this latest wave of work.

He said: “Local businesses need our support. If they’re to continue to be there for us, we need to be there for them. Help build a better future for your community by choosing local.” 

Find out more about Scotland Loves Local by heading to

Read more:

Loving local is key to tackling climate emergency and cost of living crisis

Sean Batty champions Scotland Loves Local campaign

Highland businesses highlight ‘Choose Local’ calls