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High Street ‘Story-Trail’ Platform Offered Free to BIDs and Councils to Raise Money for NHS

A new project, which aims to bring a fun, family experience to every high street in the UK, is seeking to raise over £100k for NHS Charities Together.

The story-trail, called MonsterHero Safari, is free for the first 100 UK BIDs or Councils to bring to their high streets. Building on the huge popularity of art and sculpture trails, the developers hope the “Safari” will give families a fun and safe reason to come back into town and give high streets a much-needed boost in footfall.

MonsterHero Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up. The safari consists of 10 window characters, monster superheroes, with embedded NFC tags that the organisers want independent and charity retailers, as well as cultural and public venues, to host.

Families can start the safari by tapping any of the characters and paying a nominal cost, with at least 50% of it going to NHS Charities Together. They will then be able to engage with the experience by tapping each character’s belly and learning their names, stories and powers. After finding all 10 “MonsterHeroes” families will be rewarded with a free e-book about their first adventure.

To kick start the project, the first 100 locations to sign up are receiving a free pack, on a first come first serve basis. In like with public health guidelines, the safari will only begin once the government advice allows it and each of the NFC characters will be marked so that players can only interact with them in small family groups whilst adhering to social distancing.

Martin Blackwell, former CEO of ATCM and the Charity Retail Association is coordinating the project pro bono and has partnered with high street technology agency “Thyngs” to create the NFC and QR code-powered platform. He has also enlisted renowned international marketing agency, “ToolboxMarketing”, to work for free on bringing the initiative to life.

BIDs and Councils can take one of the free 100 sponsored packs, or alternatively have one created with their own branding for £150.

To learn more or sign up to become one of the first high streets to participate and raise money for NHS Charities Together please go to

Image – Monster Hero Safari on Twitter: