Edinburgh West End, one of the Improvement Districts covering the Scottish capital, has been shortlisted for the Place Marketing category in the National BID Awards.
Organised by British BIDs, the awards have three categories, Place Marketing, Place Management and Special Recognition.
According to the award submission, Edinburgh West End’s ‘West End Character’ project took place throughout August and September. The project was a photographic exhibition designed to build a sense of community spirit, gain recognition during the busy Edinburgh Fringe period and profile unique independent businesses whilst showcasing West End life.
The project included two high profile exhibitions. One outdoors in Coates Crescent Gardens throughout August and one within St. Mary’s Cathedral throughout September. The project received high profile media coverage and a high engagement level both online and offline.
The other shortlisted projects for the Place Marketing strategy are Manchester BID – Halloween in the City and For Cardiff – City of Arcades.
In addition, all shortlisted projects in the National BIDs awards are in the running for the BID Industry Favourite 2019, which is decided by public vote. Vote here.
See the full shortlist and more about the National BIDs Awards here.