Visit Inverness Loch Ness and Inverness City BID have joined forces to form a strong partnership to support their members businesses. They received funding from the Inverness Common Good Fund and have commenced a joint marketing initiative to encourage visitors to the destination and aid post pandemic recovery.
So far, a series of videos and social content have been created to inspire locals to re discover the local area and to support local businesses. This has also been promoted to a wider UK audience to reach the visitors most interested and likely to come and visit.
This activity alone has reached over 1.3 million people with over 500,000 views of the videos and the associated blog on activities in Inverness being read over 14,500 times.
Along-side this, partnering with LNER (London North Eastern Railway) a recent visit from an influencer family from London show cased how you can travel with ease directly to Inverness and enjoy the local attractions in a safe and sustainable way. This forms part of a larger campaign starting in September including a nationwide competition to win a trip to the area, a promotional video and social content that will be shared to the combined 300k social audience.
With future projects already in the pipeline including Sky TV advertising, this is just the start of this successful collaboration.
Michael Golding CEO from Visit Inverness Loch Ness said: “Our partnership with Inverness BID, with the support of the Inverness Common Good Fund, is a remarkable collective progress step and more importantly benefits the combined BID memberships of more than a thousand businesses. Our inspirational collective marketing that is strategically aligned has been highly impactful and achieved beyond expectation. We believe this to be a shining example of how organisations can work together to support a sustainable recovery and we have formed a strong foundation that will provide a lasting legacy for the city and our world renowned destination.”
Mike Smith from Inverness City BID said: “It’s wonderful to see the impactful content that working collaboratively with Visit Inverness Loch Ness, with the support from the Inverness Common Good Fund, can deliver. The activity already produced and future initiatives will inspire visits to the area as well as encourage local people to support businesses in the city to aid the recovery from the pandemic.”
See you soon video – https://www.youtube.com/watch?v=_z3z17_WF_4
City Like Never before video – https://www.youtube.com/watch?v=nNrCs9BxQ84
For further information contact:
Name Sabine MacDonald
Role – Administrator – Visit Inverness Loch Ness
Phone – 01463 219219
Email – firstname.lastname@example.org